The Do’s and Don’ts of Email Marketing

Email marketing is a great way to pitch potential customers, but there are a lot of ways in which it can get ignored or sent to spam. Check out the tips below to send off a successful marketing email

Do’s:

• Personalize the email using the receiver’s name

• Keep the subject line concise and interesting

• Send the email at a peak time 

• Add enticing visuals (graphics, GIFs, photos)

• Include a call to action and hyperlinks

Don’ts:

• Write a lengthy email with unnecessary information

• Overuse exclamation points and caps

• Make the subject line extremely general 

• Leave out visuals

• Use language that will land your email in spam