Instagram stories can be a great marketing tool, and it’s imperative that brands and influencers learn how to maximize their platform through the story feature. Although using Instagram stories can be very beneficial to a business, there are some major Do’s and Don’ts when taking advantage of all of Instagram’s awesome features!
Keep your stories clean and aesthetically pleasing! You don’t have to be a graphic designer to accomplish this. Using a site like Canva to make cute story templates can make a major difference in your story game.
Another important thing to remember is to Interact with your followers! Keeping followers engaged is extremely important, which is why we recommend taking advantage of the polls and questions features that Instagram offers.
Clutter your screen with too many things! Although the gifs and stickers are cute, too much can be overkill. Unless “more is more” is your brand, keeping your story simple will make your stories a lot pleasing to the eye.
Don’t forget: over-posting is real! Posting too much can cause an audience to lose interest. Keep that mystery alive and only post a few times a day, your followers will look forward to your stories more often!
A few technical things: putting polls or text too close to the edges, it makes it hard to interact with the story. You don’t want your followers to accidentally skip it! Instagram will let you know if your story is centered or symmetrical when posting, so take advantage of it!
Overall, keep it real!
Most importantly, always keep it casual, authentic, and cute. People relate to authenticity, which is why this is a major key in building brand success using Instagram stories!