Putting out content is a normal, everyday initiative for brands, but within the public relations industry, you may often hear people talking about timely vs. evergreen content. So what’s the distinction between the two?
Evergreen content is content that’s substance will last a lifetime. In other words, the information being shared is information that will never go out of date, at least for the foreseeable future. For example, this blog post explaining what evergreen content is, is evergreen content! The definition will never change, therefore, neither will the contents of this blog post, making it evergreen.
Timely content is content that must be shared at a specific time, and can’t be uploaded whenever. For example, articles on fashion trends are timely, because they must be shared while the trend is still happening. Once that trend is over, the piece is no longer “fact,” making it timely content.
Every brand should have the perfect mix of both timely and evergreen content to share, as they are both extremely important and can generate great traffic to social channels, and more.