Now more than ever, every brand has the opportunity to show support for the diversity of their audience. With these simple tips for fostering diversity and inclusion, any brand can make a difference!
Create a Diverse Workforce
Diversity fosters diversity! Make sure that your creative team consists of a multitude of identities who will bring new ideas to the table. When your marketing team is made up of people from varying backgrounds and cultures, their work will reflect that. In turn, that work will reflect a broader community of diverse individuals!
Tell Human Stories
One commonly used branding strategy is storytelling. Advertisements often depict a story with the hope that their audience will feel a connection and will be drawn to the brand. Storytelling is the perfect place to foster an inclusive environment by telling human stories! Tell a story that all people, regardless of race, gender, or any other identity, can feel a connection with! After all, we all have a lot more in common than one would think!
Be as Diverse as Your Audience
Not every brand is meant to reach every human identity, and that’s okay! Make sure your marketing strategy reflects the diversity of your specific audience. For example, feminine hygiene products do not need to be marketed towards men, but they should be marketed towards the diverse group of women that comprise a brand’s target audience. Simply ask, “who is using this product, and how can I best represent the diversity of that group?”
Show Your Support
A great way for brands to build a diverse audience is to support their audience and their customers. Brands have such an important platform to speak out in support of the diversity of their audience and show their solidarity. A brand should never be afraid to speak out about injustices and inequalities in the world around us. No matter how big or small a brand is, it can make a change!
Now is the time! By fostering an environment of diversity and inclusion, brands can show their audience just how much they support them and care.