How to Stand Out on Instagram

With social media’s growing presence in our lives, there are more brands and influencers on Instagram than ever. So how can you ensure that your account stands out? Here are a few tips!

Be Authentic

The saying “honesty is the best policy” holds true on Instagram, as well. People love authenticity! Don’t be afraid to get real with your followers. If you stay true to yourself on Instagram, your followers will be able to better relate.

Your Bio Says So Much

Your Instagram bio is your followers first introduction to who you are and what you do to serve your communities. Make sure your bio explains how exactly you serve your audience and why they should follow you. Tell your followers exactly what they can expect from you right in your bio!

Engage With Your Followers

A great way to stand out for your followers is to engage with them. Replying to comments and DMs is the perfect way to let your followers know that you care about them and what they have to say. Your attentiveness to your followers will, in turn, make them more attentive to you.

Consistency Is Key

When it comes to standing out on Instagram, consistency is key! Make sure you are posting regularly, and that your posts reflect your brand. That way, your followers can know what kind of content to expect and when.

Get Some Feedback

The best way to ensure you are giving your followers the content that they want is to ask. Instagram makes it easier than ever to collect feedback from your followers. Using polls and the Q+A boxes allows your followers to share their thoughts on your content.

Plan Out Your Feed

When looking at an account, the first thing your followers will notice is your overall feed. Ensure that your feed has an aesthetically pleasing flow to attract followers and stand out. This includes having a consistent color scheme or theme running throughout your posts.