Going live on Instagram is a great way to engage your followers, but there’s also quite a bit that could wrong. Below we share the do’s and don’ts of Instagram lives, so that you or your brand can thrive and have a good live stream experience.
The Do’s
-
Make an announcement about what date and time you’re going live so that your followers know when to tune in
-
Encourage questions from your viewers to keep them engaged throughout the Instagram live
-
Make sure you are in a quiet and well-lit space so that your viewers can hear and see you with ease
-
Plan what you are going to talk about or do on the live. You don’t have to know every detail—in fact, it’s a good idea to keep it casual—but have somewhat of an idea.
The Don’ts
-
Don’t go live at a time when not many people are on Instagram. You can check your followers Instagram habits by viewing your account’s analytics.
-
Avoid going live with a random follower, as they might ask inappropriate questions
-
Accidentally have personal information showing throughout your live. Keep your space neat, tidy, and free of anything personal that may put you in harm’s way.
-
As mentioned above, have a plan and don’t just sit there aimlessly without a structure to the live.
We hope these social media and Instagram live tips were helpful. With a solid Instagram strategy, it’s easier to achieve your overall PR and marketing goals. As PR pros, we are here to help so please comment below with any questions you may have.